Something interesting about me is that I like to work alone. This weekend I was thrown into a situation where it was made excruciatingly clear that flying solo wasn’t going to work.
Going against my personal grain is something that will most likely haunt and plague me during this daunting task to starting up my own Advertising Giant, but it is something that I must overcome. I need to work better in an environment where everyone involved is capable of aiding in the creation process of whatever it is we are doing.
Advertising is not just ads and ad campaigns. It is relationships. It is numbers.
Advertising doesn’t just mean, you make someone a pretty “screen-pleasing” video with some who-ha big named actor, or some cool effects. Advertising is about measuring how well that ad with the who-ha or that radio sound-byte effected your clients income, and revenues, how well it increased their market shares and sales, how well or poorly it affected their business.
This concept is one I am very new to personally but will keep you posted on my progress in understanding of such. Here is the skinny so far;
Accounts (Clients/Consumers of your Ads–call them what you want) have a basic need when it comes to advertising, and you need to figure out what that need is before you can go anywhere or do anything. Whether that need is more exposure in a given market, or increased sales revenue, you need to have something to measure so you can see whether or not your client is gaining something from your company as a whole, your advertising as a product. Ads that sell, are good ads. Ads that look pretty and do nothing are just that, ads that aren’t worth anything.
SKINNY: Good ads are those that have a purpose and fulfill that purpose. ex. Purpose is to increase sales for Client A. Ad runs. Client A sees increase in sales after Ad runs. Good Ad.
Now that we have Ad purpose out of the way, stay tuned tomorrow for – the measurements.
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