One thing you need to have any business “go” is people. Customers, and employees alike are people, and both are necessary for any business transactions to happen. Duh. We know.
The hard part about this is defining both styles and sets of people. Is my customer someone who is going to be buying a lot of what I have or only a few things? Do I want to target someone who is going to be a repeat customer, or is possibly going to draw in their friends and hopefully increase my market share? Do I need a large or small market share, and which groups can I gear my ads and product appeals to for this?
There are millions of questions we need to ask ourselves before we do anything regarding our product outside of understanding what it is.
We need to understand our product before we can sell it. If you don’t believe in it, or understand it, you are only setting yourself up for future failure. (It may work in the beginning not knowing everything about your product, but in the end get ready to grab your ankles, because it’s going to be a rough ride, with you in the gunners seat.)
Not only do we need to understand our consumers though you need to understand and trust your employees (if any besides yourself) and you need to make sure they will come through in the clutch of things.
Right now, I’m building my database of possibly employees for my Advertising business.
Current Assets and Employees; My Laptop. Me.
Start your engines.
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