Banter| 1. Comments on Personal Image

24 12 2007

Stephen: You said good way to get your name out there.
Anything can be used to increase our image,
you put into words what I’ve always thought of people. That all of us are products, trying to sell ourselves to the world in different forms and fashions, and its just a matter of shaping our image to suit our demographic.

Jon: Welcome to the world of business.

Stephen: What made you think of the image thing?

Jon: That’s how I think. That’s why I am who I am,
because I know that what others think of me
has a HUGE impact on whether or not I’ll be successful in life
that’s why I’m so excited about life.

Stephen: Its a really smart way to be, I think I need to be more like that also, I am a brand so i should make sure I’m a well known long lasting brand.

Jon: No. You are Stephen, and when people think of Stephen you want them to have fuzzy feelings of kindness and yearning to have more of Stephen.

Brand is just a word, and if you negate to make it personal it will never stick.

Stephen: Yeah, but if I want to have a political career I will have to brand myself in such a way that I will be memorable you know what I mean. but I do agree without being personable it’s not going to work at all.

Jon: Yea, I see where you’re going, but I think the big thing is, you need to brand yourself, but if you are doing it right you don’t even realize that you are branding yourself, because you are just being the brand you want to be

Stephen: That makes sense.

Jon: If you can be apple then people know you are apple. They don’t need you to tell them you are apple because when you are around they expect you to already be apple.
You don’t have to prove to them you are apple and if they have never experienced apple before, then they are in for a surprise because when they realize who apple is, they get excited the next time they see apple.

Stephen: I see what you mean.





Advertising – Unlike this site – Doesn’t Stop when You stop Writing

24 12 2007

Advertising is happening|Always.

It’s in the things you say, the way you say them and who you say them to. Your name is your brand. Hi I’m –. You just gave someone a brand to look for. Your name. Don’t take this lightly when you are out in the real world, especially when you are with potential clients. Even just hanging out at a coffee shop and talking with complete strangers is an opportunity for you to tarnish, or build up your brand name.

Something to keep in mind is that you don’t need millions of dollars and an Emmy-winning television spot to make your name a smash hit among your peers and prospective customers. All you need is a little bit of responsiblity. To your brand, and your customers.

Don’t let anything fall through to cracks, and brush it off as if it were nothing. ANYTHING that will fit through the head of a needle is capable of causing problems more Titanic than you could even dream. And on the reverse, anything that might seem like something minuscule to you might mean all the world to the right person and could send you catapulting in the right direction.

It’s not why you accomplish the task, it’s how, when, where, and with whom.

Image is everything. I can’t say that enough.

And right now, mine with this Blog is pretty sorry.

Time to step back up to the plate and hopefully hit some fastballs wide left-