Marketing:Genesis|Mission

My goal for this blog/website is to challenge you as industry professionals, or industry infants, to think critically about your  trade and how you execute your daily activities pertaining to marketing, advertising, and management.

I hope to effectively engage you in any way possible, and in doing so, I will entertain any and all comments and or suggestions I receive that will help me further the cause of creating better viewer interaction with my present product: this website.

I will entertain any and all comments, be they harsh or content, with the same open mindedness with which I have created this website.

Optimism is my tool, and conflict is my medium of creating a better and more effective website.

This is my pledge to you — Jonathan Davis

Ad Sense|Wise Words From a Friend

Selling Yourself and Your Company.

I am a student at Abilene Christian University, and as such some of my friends are professors. One in particular is a gentlemen named Matt Boisvert (pronounced Boi-verr, It’s French or something). Anyways, he is my Marketing professor, and as I was talking to him about some of my outside studies, he introduced me to a concept of selling yourself that changed how I thought about presentation.

The full-story on presentation at the click.

Customer Centric|Creating Good Media for Clients

This one doesn’t pertain as much to creating good ads or marketing strategies as it does learning to do so: not at this  website.

X-Train Studios (www.xtrain.com), a division of Splash Media Inc, has a few phenominal courses on Graphic design. One in particular is about “Document Creation Workflow” which is taught by Shellie Hall. In the first introductory video, I didn’t learn anything, but as the course has been moving forward, there is a lot in there that deals with creating documents; that has more to deal with marketing than most people would give you credit for thinking.

Creating documents for your company–IS marketing. Anything you do for you or your company that goes out to others is marketing, and will reflect on your company in some way shape or form, so if you want to shed some light on great ways to do good for your company with how you present things hit up xtrain.com and their graphic design course. It’s well worth every penny.

Smart Ads|Smart Products Needed

Quick. Witty. Funny. Insane. Touching. Just a few words I would just a few words I would use to describe the advertising world of today. But who cares?

Consumers.

You. Me. Everyone else who spends money on products or services day in and day out. But what drives these ads, and why are they created?

Customer Centric|Advertising and Marketing that works Pt. Duce

Marketing was namely what I talked about in my last post, with the products being centered around that Customers, but what about the ads?

What different ways are there to make better People Centric Ads? Ads that scream, “Hey Mr. Anderson, Nice Car; Wanna get the most out of it” or “Molly, you’re looking sharp today, but you know what you look like you need”, and to do this without a hitch, in a single ad, a few million times over.

How this can be accomplished, I honestly don’t know, but that is the question I am hoping to find an answer to myself sometime this semester. I am interested in figuring out the best way to advertise to a group of people, and yet make each person in that group feel like I am speaking directly to them, because I am speaking directly to them.

Easier said then done I know but, any thoughts?

Customer Centric|Advertising and Marketing that works

If you want to succeed as a business everything you do must depend on your boss; the customer. This concept is from a quote by Wal-Mart creator Sam Walton, and has been tried and tried again, and proven correct, over and over again in today’s ever changing market.

What is it about this customer centric style of marketing and management though?