Quick. Witty. Funny. Insane. Touching. Just a few words I would just a few words I would use to describe the advertising world of today. But who cares?
Consumers.
You. Me. Everyone else who spends money on products or services day in and day out. But what drives these ads, and why are they created?
The basic part of being a consumer: The need.
We need basic faculties in life such as food, and water, and shelter. We have wants, based on demands for these needs, but in short that’s how marketing starts; consumers have a need, and a want that fuels that need and a demand to back up that want.
Ex. I need food, I want Starbucks, I have $10. Need + want + demand = good idea for a product. Now that doesn’t mean any time someone has ten bucks you should create a product for them but hear me out, there is a point to this.
Good Ads. Good Ads, and in really good and effective Ads are based on good products. And good Companies. Smart companies that know what you want, maybe even more than you do.
Ex. Starbucks. Not a lot of television advertising, but lots of paper ads everywhere. Smart because they have a product that fulfills a need of thirst that everyone naturally has by nature. A need which is backed by a want that has a demanding public with the capital to back up that desire for a good cup of double-shot-low-fat-cinnamon-dolce-lattes every now and again.
Good Ads. Smart Ads, are based on smart products, products that meet the need and demand of an ever changing public need and desire.
Keep that in mind the next time you are looking to create and ad, or a product for that matter, because it should be done the other way. What you are making a product be smart about it, create something that the market needs, and use your Ads to help your market understand why it needs your product.
And always remember that Ads aren’t the end of the line; the line doesn’t end until the last customer you have dies. So get to work; there are relationships to till and money to be had.
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