Marketing Resources|Research on the Cheap

So being a marketing student, you get pretty bogged down with marketing homework, and other misc. projects and forget you even have a blog. Sorry.To aid you guys in an attempt to redeem myself from my absence, here are a few resources to help you with some marketing research on the cheap; GOVERNMENTAL RESOURCES|put those tax dollars to workOne thing a lot of people either don’t know or realize is that there is a plethora of information available to them for free from the U.S. Government. A key example is anything and everything here census.gov. Now this website is pretty hard to understand, I will admit, but one of the key things to note when using the information from this site is that it’s best used in conjunction with something else. For instance, a great cross reference would be mybestsegments.com. Mybestsegments is information compiled by a company called Claritas and it breaks down information for you by zip code. A good cross reference would be grabbing census information about say Abilene, TX and then cross referencing that with the demographic information on Claritas. you would be surprised how much this little combo can tell you about your target market with just two little websites. More to come.